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1°) GerminationLove4aviation.com was founded by Frenchman Samuel-Adrien Balley (Sam), soon after he emigrated from France to New Zealand. Sam has a strong background in the aviation industry, being a qualified aircraft engineer, pilot, and flight instructor, having served in the French Air Force for 17 years. France's trade is one of the largest in the world. In term of exports, 80% of the activity is generated by the aeronautical sector. From there, the idea was to leverage on these figures combining with Sam’s skills, to import in Australasia the latest French aviation technologies for the GA sector. Initially the company’s name was “France Aviation” and it was “the representative of French innovative aviation technologies worldwide”. In September 2009 the name changed to “Love4aviation.com”, the company became a brand of its own, started sourcing products from suppliers based in different countries, including the US and New Zealand. The company’s core value is to serve the customer with integrity as a consulting provider. Love4aviation’s grew its reputation for using its expertise to provide unbiased and truthful advice, to protect the customer against poor business ethics from unscrupulous suppliers. Actually, Love4aviation.com is totally independent to any pressure from suppliers. Suppliers are contracting Love4aviation.com to handle their international marketing and communication. They also request our services to manage the transport, to assembly, to certify and at least to test flight before delivering. These are the guarantees that suppliers do share Love4aviation’s values for integrity and understand the added value Love4aviation is providing to their image. Today, we represent innovative aviation manufacturers worldwide in several languages and have a physical presence in many countries.BACK TO TOP 2°) CollectivismLove4aviation is a leading marketing and communication agency solely dedicated to the GA sector. Among its team, Love4aviation.com has more than a Century of aviation knowledge in many fields including Military aviation, Private Aviation, sport aviation and ultra- light, sailplanes and skydiving. Love4aviation.com operates locally in many different countries and in many different languages, and deals on a daily basis with different civil aviation authorities and there specific regulations. Therefore, the Modus Operandi of the company is: cooperation. While the personality of the company reflects the one of pilots and engineers: insatiably curious, remaining responsive to change, have the courage to change course when needed, remain constructively discontent, being accountable for our actions and inactions, reward our people for taking risks and finding better ways to solve problems, learning from our outcomes -- what worked and what didn’t.BACK TO TOP 3°) OrganisationThe management of the company is done at our headquarters in Auckland which contains the main services: design and purchase, stock, finance, developments, advertising, display, communication, international relation, logistic, security, and programming. Love4aviation.com has three overseas bureaus, in charge of various services in each country. Love4aviation.com also has a network of account managers and service centres in direct relation with final customers worldwide. The group is imbued with the spirit of Love4aviation.com since its incorporation by its founder Samuel-Adrien Balley. It demonstrates that we believe in individual and the ability of our teammates to use their experience and common sense to take responsibility and show great initiative. Love4aviation.com has seen a sharp growth since its debut. Late 2009 Love4aviation.com had more than forty collaborators, three service centres, dealing on a daily basis in five languages and established in six countries.BACK TO TOP 4°) RespectRespect and commitments: All of our activity is defined by the profound respect for individual, which applies at all levels of the group: good incomes, reasonable workload, freedom of association and opportunities to progress within the group. Love4aviation.com has made a positive experience with open and constructive communication with all parties, and we encourage this kind of relationship in all countries where we are present. Love4aviation.com allows its collaborators to take their own decisions and responsibilities. The culture of Love4aviation.com consists in delegating a big part of responsibility to local account managers. We encourage our collaborators to take great initiatives in a defined scope and build a pleasant and creative environment favourable for a gratifying job. In October 2009 we have reinforced the power of our account managers by the creation of a license agreement. We have also carried out a survey with our clients, managers and providers so as to know how Love4aviation.com’s values and processes were perceived. Any comment or feedback translates into immediate corrective actions or the implementation of new solutions.BACK TO TOP 5°) IntegrityOur objective is to facilitate access to aviation and innovative technologies to a wide clientele. Our team is made of born aircraft engineers and pilots, so we have been trained to be intolerant of anything less than the highest standards of our profession. We believe aviation is as safe as it is because tens of thousands of our fellow aviation workers feel a shared sense of duty to make safety a reality every day. We call it a daily devotion to duty. It’s serving a cause greater than us. This is why integrity in customer service is second nature. Integrity means doing the right thing even when it’s not convenient. It is the core of our profession. An aircraft engineer or a pilot has to do the right thing every time, even if that means delaying or cancelling a flight to address a maintenance or other issue, even if that means losing a sale, even if that means changing supplier.BACK TO TOP 6°) ParadigmOur managers are working for the best interest of the final client, and ultimately for the best interest of the aviation community. They will provide only truthful advice no matter what the supplier thinks of it. We believe a supplier is just that: a body that supplies the good ordered. That is: on time and under an acceptable lead time, not 2 months for a microlight propeller as the Duc Helices Company does. With a quality and customer support consistent with the price tag, unlike the Duc Helices Company asking for a premium reflecting the owner’s ego and despite a 24% product return, a record of in-flight breakage, well known manufacturing flaws and a total absence of customer support with the company simply not replying to emails and returning phone calls. If the good isn’t up to the highest standard, it shall not belong to the aviation industry. Only suppliers who share our philosophy for integrity and pursuit of perfection will stand the test of time with us. To the fight for excellence in aviation ethics is added thorough information with regard to the quality of the products we sell. From this attitude we have gained the trust of our industry and we have such credibility now that the decisions we make about a product or a supplier have immediate impact in the industry. This is our story, this is our values and now Love4aviation.com has become a brand of its own.BACK TO TOP 7°) BrandLove4aviation is now sourcing products from suppliers based in different countries, including the US, Europe and Australasia and is totally independent to any pressure from suppliers. Suppliers are contracting Love4aviation.com to handle their international marketing and communication, project managing transport, assembly, certification, test flight and delivery. This is the guarantee that suppliers do share Love4aviation’s values for integrity and understand the added value Love4aviation is providing to their image. Our priority is to protect our brand image, and we do that every day by being militant in the way we are working for the customer as a consulting provider, making integrity our core value so as to protect Love4aviation’s reputation for using its expertise to provide unbiased and truthful advise and protecting the customer against poor business ethics from recalcitrant suppliers. We make real life decisions; we have the courage to shape a better future. We are regularly reminded by people around us that we now inspire creativity, passion, optimism and fun in the industry. On the one hand it is extremely rewarding to contemplate the journey we’ve accomplished; on the other hand it makes us realize that the more we grow the more responsibility we have toward the industry. In any case, it shows we were right to have a militancy approach as our business strategy and we know we are inspiring others, with each of our teammates being the brand.BACK TO TOP 8°) DiversityDiversity is the driving force of knowledge development. Versatility is everyday routine at Love4aviation. For our account managers for example, duties are diverse. A manager can answer an enquiry, supervise an installation, manage a project, translate a document, work on a certification, present a seminar, do a demonstration, prepare a promotional event, and do some advertising. Working as an account manager enables to build experience and know how about Love4aviation.com processes and developments. Love4aviation.com often recruits internally. Our account managers become mentors and can be interesting candidates for positions in our branches. This is why we encourage continuous knowledge development. All training is done internally but it is through hands on training that our collaborators acquire most of their knowledge.BACK TO TOP 9°) MentoringPassing on the culture: Each time a new account manager joins the team an experimented manager becomes his mentor and assists him during the first 2 years. It is an efficient way of passing on the concept and values of Love4aviation.com, while stimulating our most experimented managers. When we establish a bureau in a new country, it is particularly important to ensure the transfer of competence. Consequently, specialists are sent to these new countries during some time to ensure a good start for the new representative entity.BACK TO TOP 10°) CommunicationFor Love4aviation.com, the brand is its main assets. All our communication is aimed at reinforcing the brand in the short and long term. It conveys the image and positioning of Love4aviation.com as a leading representative but also responsible group. One of the cornerstones to the reinforcement of the brand is the use of integrated communication. All of our clients must feel at home, regardless of how they get to know Love4aviation. They must receive everywhere the same messages, for release of new products, marketing campaigns, press magazines, service centres. Our website represents our primary communication channel as it is where most of the communication with the customer occurs. Our communication aims at inviting the customer to contact us or visit us. After the website, our newsletter is the most effective tool, with 25,000 members receiving it and a very low un-subscription rate remaining below 3% month after month as a factual indication of the interest expressed toward our communication.BACK TO TOP 11°) MessageThe same message worldwide: Love4aviation.com operates in a market where trends are global and consequently must adapt its communication to each region of the world. As a worldwide aviation representative, our distribution and communication channels are extremely divers. Advertising is designed by the headquarters in Auckland, in collaboration with professional advertising companies. They are identical for all markets, but the media is adapted to the local needs and conditions. Our marketing campaigns having a large impact, it is essential that we convey a positive image, based on sound values. We therefore use art works of divers’ appearances and styles.BACK TO TOP 12°) ExcitementRouse curiosity and surprise: Every year, Love4aviation.com launches new global marketing campaigns to which promotional events are added. They have for main goal to raise awareness about new products and developments. The main point is to surprise people and present Love4aviation.com as a fascinating group. Our ambitions are high and all of our communication must be of a faultless piece of work. For example advertising must equally work on the internet, a magazine, an international trade show. It is not our actions which defines us but really the way we act.BACK TO TOP 13°) RelationPublic Relation reinforces our Brand: Love4aviation.com continuously carries out different operations of communication and public relation to reinforce our brand. Love4aviation.com maintains close contact with aviation magazine’s editors worldwide, in order to present its range of products and fame. We also organize press conferences and seminars in the countries where we are established. We are permanently communicating with major manufacturers and distributors through email marketing campaigns and telephone meetings to keep them up to date with our offering. In 2009 we’ve started the representation of aircraft manufacturers which had a major impact with our clients and Medias worldwide. Dynaero will be the first one and others will follow. This collaboration shows the strength and extent of Love4aviation.com’s offering. The rise in the great interest shown to Love4aviation.com reinforces our brand and image as an international aviation representative.BACK TO TOP 14°) InspirationTrend and inspiration: Love4aviation.com must be both a source of inspiration and a mean to communicate our idea of aviation. It gives to the customer a mix of trend, inspirations and most recent developments in term of technology and lifestyle. The website is constantly updated and an Email Newsletter is also available. The website is directed to both our customers and our collaborators. We also use several social media on a daily basis like Facebook, Twitter, Dailymotion, You Tube, Vimeo.BACK TO TOP 15°) WebsiteThe website right up to date: Leveraging on the internet is an important tool for the development of Love4aviation. Our website must reflect our team, it must be a source of inspiration and information, and would it be for our brand, its philosophy or our results. Love4aviation.com is constantly developing new communication channels, since September 2009 we are offering free video DVDs. Also available on our website, web pages in PDF, reports, technical documentation in English and French, full resolution photos, video page, and much more. Our website is updated on a daily basis and based on the latest studies improvements are implemented so as to facilitate researches for the visitors, with regard to all aspect of the content: product specifications, trend or regulatory information, market news.BACK TO TOP 16°) FutureThe world is changing all around us. To continue to thrive as a business over the next years, we must look ahead, understand the trends and forces that will shape our industry in the future and move swiftly to prepare for what's to come. We must get ready for tomorrow today. That's what our position as international broker enables us to do better than manufacturers, as we are in contact with the marketplace and can feel the new ways customers want to experience their purchase projects. As aviation consultants, our status allows us to do what no manufacturer can: Get out into the market and listen, observe and learn, in an unbiased way, receiving bold direct comments from the marketplace. We are in the unique position of being able to create a long-term destination for our suppliers and provide them with a "Roadmap" for winning together with our customers. Our Roadmap starts with our Paradigm, which is enduring. It declares our purpose as a brand and serves as the standard against which we weigh our actions and decisions. Constant feedback from customers and inputs from teammates shape the framework for our Roadmap and guide every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth. Our transparency and openness is making every day Love4aviation a great place to work where people are inspired to be the best they can be. People in our network can feel they are responsible citizens that make a difference by helping build and support a sustainable aviation community. This collectivistic culture allows us to be a highly effective, lean and fast-moving organization. We leverage on collective genius. This in return, allows us to nurture a winning network of customers and suppliers, together we create mutual, enduring value.BACK TO TOP 17°) IntegrationVertical integration: Love4aviation and Dynaero had been working together for many years when in late 2010 early 2011 Dynaero went through a major restructuring of its entire company including the Portuguese branch, change of CEO and commercial director, rethink of the manufacturing processes, set up of a dedicated customer support team etc. Along these past years of successful collaboration, Love4aviation had quickly grown to become a brand with international reach, receiving expressions of interest for the Dynaero products from all around the world. During this period of restructuring, Love4aviation kept supporting Dynaero and adjusted to the new operating environment. In July 2011, both companies decided to conduct a vertical integration so as to leverage on each company’s strengths and maximize the new operating environment. Love4aviation is now focusing on developing the Dynaero brand and generating expressions of interest through providing product exposure including flight tests and qualifying customers by asserting their needs and providing advice with regard to the various aircraft models and options available. Once a customer is ready to go ahead with his project and requires a quote, then he is passed on to a manager based in France whom will take him from quote to order, including taking the deposits, providing a bank guarantee, booking a slot in the production line etc. Depending on the country of delivery, a Love4aviation’s manager may take on the project again to help arrange final delivery. Example: sea freight, assembly of the aircraft, certificate of airworthiness, test flights, ferry flight to the customer’s airfield etc. Love4aviation would then provide such services as a third party; it is up to the final customer in conjunction with Dynaero to decide on the best way of handling the delivery. After months of testing this new operating structure, it appeared this streamlined and integrated structure was improving efficiencies for all parties, so we decided to align our agreements with all our other suppliers so as to give them the benefits of this new model.BACK TO TOP 18°) TeamLove4aviation.com is a network of more than 40 people, working in 7 different countries (France-USA-Australia-New Zealand-New Caledonia-Phillipines, Romania), speaking 7 different languages (English-French-Dutch-Italian-Japanese-German-Romanian), and working literally round the clock with time difference, to deliver a world-class service. Below is a list of the Management.Sorted by first name:
19°) Ordering
Each manufacturer is European leader in its category. Technology is backed up by the ONERA. They've won several LSA championship, independant flight test demonstrates the results, have won ANVAR fundings etc. |
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